Logic, science and perfection are good. When you’re building a rocket. You don’t want to end up on the wrong planet. (Seriously, you don’t.) But in most cases you don’t have to be that careful. You can just wing it, experiment, or try before you buy. At reluct, we use a similar approach. We try not to overthink a strategy, or find a reason for everything. Some things are just good, because it’s fun, or for no reason at all.
That’s why we rocketed a man in a suit for Microsoft, organised a trailer pageant for Red Bull, asked students to brag about money for VNU, had some fun with the Danes for NØT DANISH and attached some rails to a coffee bar for HOF/Zee.
Want to try something new? Why not give it a go.
